Healthcare Growth with Virtual Professionals: Authority & Retention

On this latest episode of Health Impressions, host Bryan Cush dives into Authority, Acquisition, and Retention with guest Bob Lachance, founder and CEO of REVA Global Medical. Bob brings over a decade of experience helping healthcare practices streamline operations and strengthen their patient relationships through the power of Virtual Professionals(VPs).

The discussion opens with the growing challenge medical offices face in hiring and retaining staff, then moves into how VPs fill critical gaps across front desk operations, insurance verifications, and billing. But beyond admin support, Bob shares how practices are increasingly turning to VPs to boost marketing efforts—creating content, managing social media, and supporting SEO strategies.

Bryan and Bob explore how practices can balance control of their brand voice while still offloading content production. They also highlight how AI tools, when paired with VPs, help ensure a doctor’s tone and expertise shine through across digital channels.

From patient acquisition campaigns to ongoing engagement and review management, Bob outlines how practices of every size can save time, reduce costs, and grow visibility by leveraging trained VPs.

If you’re wondering when and how to bring in a VP for your healthcare practice, this episode breaks it down.

Watch the episode here.